As search engine giant, Google rolls out Android Go edition based on Android Oreo 8.1, there were speculations about which mobile making companies will launch smartphones based on it. Google has now partnered with domestic mobile manufacturers like Micromax, Intex, Lava, Karbonn and others to roll out dirt-cheap smartphones running Android Go.
Android Go is specially engineered for low-budget smartphones with 512MB RAM to 1GB RAM. We all were expecting such smartphones very soon in India but at such a dirt-cheap price might comes as a shock to many. Yes! Micromax has collaborated with Google to launch android Go based mobile phone this month with a price tag of Rs.2,000 or less ($31). Going by the rumors, Micromax will launch the phone around Republic day and other vendors will also come up with offering in the following weeks according to sources.
These smartphones will help tight budget customers shift to smartphone from feature phones. According to Deloitte, around 455 million use mobile in India and market has witnessed 70% growth in mobile users starting from February, 2016 (adding 241 million mobile users). Deloitte estimates that net addition to the smartphone volumes will be 350 million by 2020. India ranks No. 36 globally in internet inclusion (based on availability, affordability, relevance, and readiness).
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Dirt-cheap smartphones might come as saviour for Indian mobile companies as their market share has seen a dramatic down-route and none of Indian company appears in Top 5 in terms of sales. Indian companies market share has dipped to 15% from 50% in 2015-16. By these smartphones, Micromax along with Intex, Karbonn will try to capture low-budget segment mobile customers.
An average smartphone in India cost around Rs.5,000 or more and launch of Rs.2,000 smartphone can be the game changer. Most beautiful thing about these phones is that they come with pure Android experience.
With this, Google will also be able to increase their revenue from $1 Billion to many in India. Android Go is actually fruitful for tight budget customer market like India. Following this development, Qualcomm, MediaTek, Spreadtrum might work on their chipsets to optimize them according to Android Go and low-budget phones.
Source : FactorDaily