Xiaomi on Tuesday launched Mi Exchange Program in collaboration with New Delhi based startup ‘Cashify’ to bolster its presence in Indian market. Xiaomi is not leaving any stone unturned to further strengthen its position in Indian smartphone market. After opening first physical home store in Bengaluru, company has already established 12 more stores in a period of just seven months. Mi exchange program is started mainly to boost offline sales.
Now sell used smartphones through Mi Exchange Program powered by Delhi based ‘Cashify’
Recently, Xiaomi reportedly shared best smartphone maker position along with Samsung in terms of sales of its smartphones. Both Samsung and Xiaomi captured 23.5 percent market share in Quarter 3, 2017. Latest development about Mi Exchange Program is followed just after few days of this report release. Company’s offline expansion has produced good results making smartphones shipments double the previous quarter and Xiaomi is excited to boost it further. Xiaomi shipped 9.2 million smartphone units (both online and offline) in Q3, 2017 according to a tweet by Manu Kumar Jain, MD at Xiaomi India.
Under Mi Exchange Program, customer needs to visit any Mi Home Store to exchange their old smartphone with the new one. Cashify team will assess the old smartphone to calculate its value that will be offered as discount for the purchase of new smartphone. Customer can also opt for Xiaomi’s pick up service, where your old Mi Phone will be picked by Cashify team from your doorstep. In this case, customer needs to pay full amount for the purchase of new smartphone and then schedule a pick-up of your old smartphone. Cashify will arrange an executive from their team to visit your home and pay the amount.
While declaring the collaboration with Cashify, Xiaomi shared this from their community forum,
“In collaboration with Cashify, we have introduced a new programme – Mi Exchange which lets you exchange your old smartphone for a new Xiaomi smartphone. What you need to do is simply bring your old smartphone to a nearest Mi Home.”
This is not the first exchange program introduced by any mobile manufacturer in the country. Samsung and OnePlus already have their exchange program on the board. But, Xiaomi is performing a calculated offline expansion strategy starting with partnering with offline stores and then opening their own Mi Stores across major cities of India. Newest development of Mi Exchange program is surely an added feather into its expansion strategy.