Xiaomi is aggressively teasing their new smartphone as ‘Desh Ka Smartphone’ and it is slated to launch on 30th November, 2017. Flipkart.com places a dedicated webpage for this Xiaomi smartphone on their website. However, no information regarding the model number of smartphone is still available. Industry experts are assuming this one to be Redmi 5A.
Mi is launching a new smartphone on 30th to target remotely located users
Teaser of Desh Ka Smartphone suggests that it will take away all your battery woes. It will be a excellent battery bearer smartphone along with superb multi-tasking capabilities. A slide is tweeted that says low battery in almost all Indian languages. Seeing the slide it can be concluded that it might have multi-language support and it will target regional and rural customers as well.
Low Battery written in new ad of Xiaomi’s new mobile phone in many Indian languages suggest PAN India targeting
Xiaomi India’s Managing Director, Manu Kumar Jain (former co-founder of Jabong.com) tweeted through his twitter account about the mobile phone. He says
Desh ke liye a rahan hain
#DeshKaSmartphone A new phone for #Bharat is coming soon!
And going by this tweet, it is sure that it will be a budget offering from the house of Xiaomi. Apart from that, Redmi official account also promoted a video that hinted of extraordinary battery and confirmed that it will be a Redmi mobile phone.
Industry experts suggests that it will be Redmi 5A which was launched earlier in China for 599 Yuan (approximately Rs.5,800) and everything goes by these expectations, this will be cheapest Xiaomi phone launched in India ever. Till now, company priced Redmi 4A at cheapest price of Rs.5,999. Redmi 5A claims to work for eight days in a single charge.
Xiaomi received an outstanding response from Indian market. Company has toppled Samsung in terms of market share. It shipped around 9.2 million units in the last quarter. All three major selling smartphones are from Xiaomi. Company is superbly taking it’s marketing strategy to whole new level by opening back to back manufacturing facilities in India, recent one is opened in Noida, Uttar Pradesh. Company is also focusing to target offline users as well and a recent partnership between Xiaomi and Cashify for Mi exchange program is a proof of that.
New outing from the house of Xiaomi will be a Flipkart exclusive and e-Commerce major already started promoting it on their website. The launch for #DeshKaSmartphone is set for 30th November, 2017.